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Kelly and Danny Bingham Everson are business owners in the historic village of Maitland. They have created a series of videos called Maitland Minute to highlight the people and what the area has to offer. Kelly has also created a map that highlights the many local attraction and amenities. (Benedict photo)

MAITLAND: Do you have a minute or two? That’s all it takes to view the latest project from BE. Creative.

Kelly and Danny Bingham Everson are the masterminds behind BE. Creative, cleverly named for two creative individuals by combining their last names. The two are business owners in the community of Maitland where they own the Tidal Life Guesthouse as well as Bing’s Eatery known for its amazing “slow food” and musical evenings.

Both focus on shop local; looking for locally sourced, organic ingredients to serve their guests and strive to provide an experience rather than just a quick bite. With a film background for Kelly and a Danny a Masters in producing they have been working on a project called Maitland Minute that highlights the community though the people who live in it.

“In a way that sort of incorporates both of our backgrounds,” says Kelly. “I have a degree in film and Danny has a Masters in producing. We’ve both got so far away from doing those things. We have cameras; we have the equipment, let’s do something.”

That something was triggered in part from experiences of trying to explain where the village of Maitland is. They discovered as they met with service providers for their businesses that many in the province had no idea where Maitland is or that it even existed. A few would confuse it with Port Maitland in Yarmouth County. The project Maitland Minute set out to change that.

“It came from a number of places really,” says Kelly about the idea. “We talked about it a lot on our trip back here in the spring. All last season we dealt with people in the tourism industry and...
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